СЛАЙДЫ
Обложка
Титульный лист
Выходные сведения
ВВЕДЕНИЕ
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Глава 1. ОСНОВЫ И СТРАТЕГИИ МЕЖДУНАРОДНОГО МАР…
1.1. Понятие и виды международного маркетинга
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1.2. Сегментация и выбор целевых международных рынков
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1.3. Международные маркетинговые исследования
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1.4. Международные маркетинговые стратегии
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1.5. Ценовая и сбытовая политика в международном маркетинге
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1.6. Международные средства коммуникации
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ТЕСТЫ ДЛЯ ПРОВЕРКИ ЗНАНИЙ ПО МЕЖДУНАРОДНОМУ МАРКЕТИНГУ
Глава 2. ПРОБЛЕМЫ ГЛОБАЛЬНОЙ ЭКОНОМИЧЕСКОЙ БЕЗО…
2.1. Геополитическая стратегия и экономическая безопасность
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2.2. Сущность и виды экономической безопасности
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2.3. Цели, задачи, инструменты и стимулы формирования международной экономической безопасности (МЭБ)
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2.4. Проблемы и практика реализации экономической безопасности
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ТЕСТЫ ДЛЯ ПРОВЕРКИ ЗНАНИЙ ПО ГЛОБАЛЬНОЙ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ
ТЕМЫ САМОСТОЯТЕЛЬНЫХ РАБОТ
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ЗАКЛЮЧЕНИЕ
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ГЛОССАРИЙ
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СПИСОК ИСПОЛЬЗОВАННЫХ ИСТОЧНИКОВ
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_Международ маркетинг__Тётушкин 20171