A. Recording 2.2 Listen to the radio podcast about Starbucks and fill in the missing gaps.

Êàðòèíêè ïî çàïðîñó starbucksStarbucks is an international coffee and coffeehouse chain. _________________ brand of coffee shop and has almost 20,000 stores in around 50 countries, ___________________ people. It was formed in Seattle, Washington in 1971 by English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. Its website _______________________ since then: “Every day, we go to _______________________ things: ___________________ our friends and help make the world a little better. It was true when the first Starbucks opened in 1971, and it’s just as true today.” Starbucks is _______________________ coffees and pastries, its comfortable _______________________ and its free-trade coffee. Trained Starbucks staff are called Coffee Masters, while ___________________ as baristas.

 

Êàðòèíêè ïî çàïðîñó starbucksSpeaking.

Role-play. Starbucks new product.

Work in groups of four. Study the roles and discuss new product launch. Make a decision and report it to the class.

 

 

Role  A – Starbucks New Products Director

You have created a new product for Starbucks. You believe the new product will be the company’s best ever. It will be a bestseller. There are people who do not agree with you. You need B, C and D on your side. Tell them why this is a product that will bring great things to Starbucks.

Role  B – Starbucks Marketing Director

You think the company’s new product is a really bad idea. It will give your company a really bad name. You think the New Products Director is trying to destroy the company. Try to get him/her to understand there’s no way the new product will sell. Try to get person C and D on your side.

Role  C – Starbucks Market Researcher

You have interviewed thousands of people about the new product. They don’t like it or hate it. You think it will be successful if they make many changes. Tell the New Products Director he/she needs to change the product. You neither like nor trust person B. Disagree will him/her.

Role  D – Starbucks Shareholder

You know a lot about Starbucks’ new product. You are worried it will not sell and share prices will go down. You think A is crazy and must find a new job. You agree with everything B says. You don’t agree with C. The new product should not go on the market.