СЛАЙДЫ
Обложка
Титульный лист
Выходные сведения
ВВЕДЕНИЕ
Глава 1. ТЕОРИЯ УСЛУГ И ГОСТЕПРИИМСТВА
1.1. Понятие и характерные черты услуги
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1.2. Сущность понятия гостеприимства
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1.3. Рынок услуг гостеприимства
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1.4. Формы предпринимательства в гостеприимстве
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1.5. Понятие собственности в сфере гостеприимства
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1.6. Элементы индустрии гостеприимства
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Глава 2. ИСТОРИЯ УСЛУГ И СЕРВИСА
2.1. История повседневности
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2.2. Эволюция сервиса в истории человечества
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2.3. История сервисной системы России и СССР
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2.4. Практические истории сервисных организаций в регионах
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ЗАКЛЮЧЕНИЕ
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ТЕСТЫ ДЛЯ ПРОВЕРКИ ЗНАНИЙ
СПИСОК ИСПОЛЬЗОВАННЫХ ИСТОЧНИКОВ
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