CONTENTS

TITLE PAGE

INTRODUCTION

UNIT 1. PROFESSION: PACKAGING DEVELOPMENT ENGINEER

UNIT 2. HISTORY OF PACKAGING AND CANNING

UNIT 3. PACKAGING TYPES AND DEVELOPMENT CONSIDERATIONS

UNIT 4. LABELING

UNIT 5. PACKAGE DESIGN

UNIT 6. FOOD PACKAGING

UNIT 7. PACKAGING IN THE MARKETING MIX

UNIT 8. SUSTAINABLE PACKAGING

IRREGULAR VERBS

CONCLUSION

REFERENCES & RESOURCES

UNIT 2. HISTORY OF PACKAGING AND CANNING

__________________________________________________________________

 

LEAD-IN

 

1. Look at the pictures and the words in the box. Match the words from the box with the package shown in these pictures and answer the questions below.

 

 

 

waterskin        jug             handbag               box                tun          bin

 

bundle         bag            chest            tube          bottle          canister

 

·         What things do you see?

·         What is the purpose of these things? Say what can be stored in them. Could you give examples?

·         To what country and historical epoch could each of them belong to?

READING

2. You are going to read the text about the preindustrial period in the history of packaging. While reading the text, fill gaps with the proper words. Consider the pictures before the text as hints.

 

In preindustrial society, packaging of food was far from being unknown. It was used for food storage at home and for transport from the production place, the farm, or workshop to the local or regional market. Examples are the transport of cereals or flour in bags, tea in (1) wooden boxes or (2) ______ ______, and oils in (3) ______. At the household level, people salted (4) _____ and pickled (5) __________  and preserved them in jars. In groceries at the end of the nineteenth century, most commodities were still unpacked and sold in bulk. Products such as tea, (6) ________, sugar, flour, or (7) _____ _____ were weighed out in front of the customer and wrapped in paper or put into a bag. In major cities in the 1880s, the (8) _______ came around with a (9) ______ and (10) ______ to deliver milk, which was often dirty.

3. Answer these questions after reading.

1.      Did people know packaging up to the beginning of the 20th century?

2.      Being involved in commerce what types of packaging did people use?

3.      What were the most popular types of food preservation?

4.      What are the pros and cons of such types? (You should speak about ecological aspects, hygiene, aesthetic points and etc.)

 

4. Explain meanings of these word and phrases in English.

 

to salt meat
to 
pickle vegetables
to preserve
to sell in bulk
to weight
to wrap in paper

food storage
to transport
production place
farm
local market
regional market

 

5. After reading the text comment on such a point as “money makes the world go round”.

·         How was this principle reflected in the text you read? Give examples.

·         What spheres of life this principle correlates to in the highest degree? And in the least?

Origin of Modern Packaging and Canning

Early methods of sealing jars included waxed paper, leather, or skin, followed by cork stoppers and wax sealers. The beginning of modern food technology started with the experiments of the French confectioner Nicolas Appert. In 1795, the French government offered a prize of 12,000 francs to anyone who could find a way to preserve food because Napoléon Bonaparte needed to provide the military with a safe food supply. After fourteen years of experimentation, Appert developed a method for preserving foods by heating. The food, meat, or vegetables, was first cooked in open kettles and placed in glass jars. After removing as much air as possible, the jars were carefully sealed with corks wired in place and then submersed in boiling water.

Appert chose glass for the container because he believed that it was air that caused the spoilage glass is a material least penetrated by air. It is of importance to note that, in Appert's time, it was not known that microorganisms caused food to spoil. The processes involved in food spoilage were not understood until the second half of the nineteenth century as a result of the work of scientists such as Louis Pasteur on microorganisms.

In 1810 Appert published his prize-winning essay on food preservation and the French emperor Napoléon awarded the 12,000-franc prize to him. Within a year, an English version appeared in London, and the new method of preserving food in glass spread quickly to other countries.

6. Retell the text using the diagram below.

 

 

7. Match the words from the list to the definitions. Consult with a dictionary if it is necessary.

 

1) heating

a) to fasten or close tightly by or as if by a seal

2) microorganism

b) the armed forces

3) confectioner

c) any organism, such as a bacterium, protozoan, or virus, of microscopic size the act or an instance of spoiling or the state or condition of being spoilt

4) spoilage

d) an expert in science, esp. one of the physical or natural sciences

5) wax

e) a person who makes or sells sweets or confections

6) to preserve

f) a material consisting of the skin of an animal made smooth and flexible by tanning, removing the hair, etc

7) the military

g) the process of becoming warmer; a rising temperature

8) to seal

h) a solid, yellowish, nonglycerine substance secreted by bees, variously employed in making candles, ointments, etc.

9) leather

i) to prepare (food or any perishable substance) so as to resist decomposition or fermentation

10) scientist

j) the act of spoiling or the state of being spoiled

 

8. Explain meanings of these phrases in English and compose your own sentences using them.

 

waxed paper
cork stopper
food supply

an open kettle
least penetrated by air
to spread

 

9. Read the text and fill in the missed prepositions.

 

Canning

 

Two individuals ___ England were given credit ___ applying and improving Appert's invention, Bryan Donkin and Peter Durand. Bryan Donkin realized ___ 1811 that iron containers could be used instead ___ the fragile glass, and ___ 1812 the factory began to produce canned food such as meat. ___ 1810, Peter Durand patented the use of metal containers, which were easier ___ make and harder ___ break than glass jars. He covered iron cans, which were prone to rust, with a thin plating of tin (which is not adversely affected by water), and invented the "tin can." By 1813, Durand was selling canned meat ___ the Royal Navy. The British admiralty bought these foods as part ___ the medical stores ___ distribution ___ sick men ___ well as ___ supply expeditions.

By 1819 canning had arrived in the United States, but no one wanted canned food ___ the Civil War started. ___ 1821, the William Underwood Company in Boston introduced commercial canning ___ the United States. For a long time, people regarded canned foods with suspicion, and for good reasons. ___ the middle ___ the nineteenth century, the foods produced ___ the canning industry were as likely to spoil as not because ___ inadequate heating techniques. Then, beginning ___ 1868, first in the United States and later in Europe, handmade cans were replaced ___ machine-cut types. The new technology made it possible ___ giant meat-canning firms like P. D. Armour ___ emerge in Chicago and Cincinnati. The product, however, was packed ___ big, thick, clumsy red cans and was not very appetizing.

The American Gail Borden was a pioneer ___ food canning. In 1856 he successfully produced sweetened condensed milk in cans and was granted a patent on the process. With financial support, the New York Condensed Milk Company was established in 1857. The demand for condensed milk was ___ first limited, but during the American Civil War it was introduced on a large scale. The Civil War contributed significantly ___ the popularization of canned foods in general. The army had ___ be fed and the government contracted ___ firms to supply food. Under difficult circumstances, people learned that canned foods such ___ condensed milk can be tasty and nourishing. The invention of practical can openers ___ the end ___ the nineteenth century made cans easier ___ open, making them even more convenient ___ consumers.

For many years, however, the flavor of most canned food left much ___ be desired. On the other hand, it should be realized that products such ___ canned peas and salmon were usually sold ___ people living on the American prairies or in the urban slums in Great Britain, most of whom had never eaten the fresh product. In addition, losses due ___ spoilage caused by microorganisms remained high. It was not until the end of the nineteenth century that research carried ___ at Massachusetts Institute of Technology made a substantial contribution ___ improving the keeping quality, nutritional value, and taste ___ food products preserved in cans and glass.

In the early twentieth century, the heavy cans were replaced ___ those made ___ lighter materials, and manufacturers could stress that their products were hygienically processed and, therefore, safer ___ eat than the traditionally unpackaged products that had been sold ___ bulk. ___ food technology advanced, numerous chemical additives were developed to control or speed up food processing and ___ increase the keeping quality of canned foods.

Originally, the nutritional value ___ food preserved ___ canning was not high, mainly due ___ the length ___ time required ___ the heating techniques. From the 1920s onward, however, the nutritional value of canned foods gradually approached that ___ the fresh product, thanks ___ modern food technology. Finally, ___ the 1960s, Reynolds and Alcoa companies succeeded ___ making all-aluminium cans ___ of one piece of metal, thereby solving the problem of the weight of the cans; only the lid needed ___ be attached. ___ the same time, the invention of the rip-off closure and the pop-top lid on aluminium cans made them even more convenient, and made can openers unnecessary. For consumers, the choice between fresh or canned food became largely a question ___ taste, convenience, and preference.

 

10. Look through the text once again and answer the questions.

1.      Why did the tin cans appear?

2.      What was the first canned product? Whose invention was it? For whom was it originally produced?

3.      How did the technology of canning evolve? What were the consequences of that evolution?

4.      Did canned products have a commercial success? Why?

5.      What social groups consumed canned food? Find out the reasons why.

6.      What were the main problems with canned food? How were they solved?

 

11. Scan the text one more time and find the information required in the diagram below.

 

 

12. Read the descriptions.  What is the word for each one? The first letter is already there. There is one space for each other letter in the word. For questions 1-10, write the words.

1)      an object used to hold or store things in – c _ _ _ _ _ _ _ _ _

2)      a hard brittle transparent solid, consisting of metal silicates or similar compounds g _ _ _ _ _ _

3)      a building or group of buildings in which goods are produced in large quantities, using machines –  f _ _ _ _ _ _

4)      a malleable, silvery metallic element obtained chiefly from cassiterite. It is used to coat other metals to prevent corrosion t _ _

5)      not adequate, insufficient  i _ _ _ _ _ _ _ _ _

6)      one who opens up new areas of thought, research, or development – p_ _ _ _ _

7)      scholarly or scientific investigation or inquiry r _ _ _ _ _ _ _

8)      chemical substance which is added, especially one which is added to food to improve its appearance or to prevent it going bad c_ _ _ _ _ _ _

a _ _ _ _ _ _ _ _

 

13. Use the word given in capitals at the end of each line to form a word that fits in the space in the same line.

 

Paper became important for wrapping food when it could be from wood pulp, but paper and cardboard cartons were

PRODUCE

not yet suitable for packaging fluids. In the 1880s in the United States, paper and cartons could be made impermeable

 

to fat and fluid by them with a thin film of paraffin.

COAT

In the 1930s, cellophane became an material for food

IMPORTANCE

packaging, but it gradually replaced by the expanding possibilities of polyethylene and other forms of plastic.

BE

 

Another breakthrough was the of the Tetra Pak in Sweden,

INVENT

which increased the capabilities of carton   for packaging

CONTAIN

milk, fruit drinks, and other liquids. The carton container coated with polyethylene became a serious to the market for glass and cans.

 

THREATEN

 

In the 1940s, food packaging entered the era of fully disposable packaging. The of the microwave was further

 

CONVENIENT

enhanced in the 1980s with the development of special packaging  materials. The  demand for  ready-to-eat  fresh

 

vegetables and fruits the development of Modified Atmosphere Packaging (MAP).

STIMULATE

 

 

14. Complete these diagrams using the words or phrases from the texts.

 

15. Decide whether the statements are true or false. Correct the sentence if it’s wrong.

 

1.      In preindustrial period people used freezers for homemade food preservations.

2.      The English confectioner Nicolas Appert developed a method for preserving foods by heating.

3.      In the 18th century people knew that microorganisms caused food to spoil. In the early twentieth century, manufacturers produced canned food that was hygienically processed.

4.      Michael J. Owen in Britain developed a semiautomatic machine for producing both jars and bottles.

5.      It was Bryan Donkin who improved Appert’s invention and patented the use of metal containers.

6.      The USA was the first country to use canned food.

7.      Paper emerged at the end of the nineteenth century as material for wrapping and packaging food.

8.      The Tetra Pak was invented in France in 1952.

9.      Carton containers were used for packaging milk, fruit drinks, and other liquids in the 19th century.

10.  The development of special packaging materials helped to enhance the convenience of a microwave.

Canned food is safer to eat than the traditionally unpackaged products that are sold in bulk.

16. After reading the following text say if you share the enthusiasm about the new package with its creators.

SNACK PACKAGING ENGINEERS HAVE IT IN THE BAG

Snack packaging engineers, the lucky scientists responsible for the technology that seals the freshness of snack foods, have been working hard to develop new bag-sealing techniques that will enhance the experience of opening a bag of chips.

"The fun is keeping the snacks inside the bag, and the fingers outside," admitted Dr. Simon, a leading scientist in field of snack packaging. "Of course, we want the consumer to eventually get the bag open really we do but as with any other experience, we've found that if a little extra effort is needed to get to the food, it is enjoyed just that much more."

"We once made a bag that had such an explosive force we considered a warning label on the outside," said Helmut Kholrahber, engineer. "The bag was made with a special kevlar alloy that was almost impossible to tear open with the hands. Instead, the consumer was required to sit or jump on the product to break the seal and release the pretzels, which would explode out like salted shrapnel. It was more like a pretzel pipe bomb. We had a very big market out East where they enjoy that type of humour, but eventually the government asked us to stop production."

Puncturing sometimes works, but engineers are modifying the technology to create explosions when snackers try to pierce the bags with car keys, pocket knives, or even fingers. "We're developing a special gas to put in the bag you know how there's always some air in there to puff it out and look fuller that will explode when it contacts the atmosphere," said Helmut. "That will be an exciting development."

Chip bag engineers have other tricks to make snackers work just a little harder to get at their favourite snack food. The little folded seam is one such trick, as is the non-sealable resealable bag. The "tear-here" tag is a classic ploy picked up from the condiment package engineers. "It's brilliant the way they can always get ketchup on your shirt," said Helmut, shaking his head in disbelief, "even after all these years."

New technologies in the last 15 years have really opened the market for innovation. "It's a real art," said Simon. "The combinational potential is enormous pressurizing the bags, vacuum-sealing, freeze-drying, they're all great methods. Like a jack-in-the-box before its last crank, the true connoisseur enjoys the anticipation right before a bag opens the plastic or foil stretches under the force, and then boom!"

Some engineers feel that perhaps exploding chip bag gags are losing their humorous value, but Simon attributes this to a jaded older generation unable to come to grips with a rapidly changing packaging environment.

 

17. Complete the sentence with the right variant.

 

Dr. Simon they wanted their consumers to

a)      open the bag of chips

b)      eat the bag

c)      hurt themselves

d)     throw away the bag

 

2. According to Dr. Simon people enjoy food much more if they

a)         wash their hands before eating

b)        are tired

c)         make efforts to get it

d)        watch TV while eating

 

3. Helmut Kholrahber admits creating

a)         a nuclear bomb

b)        shrapnel

c)         a special kevlar alloy

d)        a bag for chips

 

4. To get the snack from such a bag you need to

a)         sit on the bag

b)        try to tear the bag with your teeth

c)         beat it with a hammer

d)        burn it

 

5. Chip bags engineers plan to

a)       improve the technology of explosion

b)       go to jail for unintended killing several consumers

c)       come back to traditional packaging techniques

d)      retire

 

18. Fill the correct word from the box below. Use the words only once.

 

 

leading     classic      label    packaging     tug      strengths

folded       atmosphere         kevlar      humorous     salted     polymer

 

1) …………… scientist

2) …………….balancing

3) …………….engineers

4) warning ……...……..

5) …………..……. alloy

6) ……………. shrapnel

7) tensile …………..…..

8) ………………… glue

9) contact the …….……

10) ……...………. seam

11) …………….… ploy

12) …………….... value

 

19. Find as many antonyms to the listed words as you can in the text.

 

to sell

inaccessible

to create

to put

to find

to close

to get upset

boring

20. Match the words from the list to the definitions. Consult with a dictionary if it is necessary.

1) pretzel

a) homogeneous mixture or solid solution of two or more metals

2) gas

b) a deceitful, cunning, or underhand action or plan

3) label

c) a piece of paper, card, or other material attached to an object to identify it or give instructions or details concerning its ownership, use, nature, destination,

4) puff

d) a glazed, brittle biscuit that is usually salted on the outside and baked in the form of a loose knot or a stick.

5) to modify

e) a light quick meal eaten between or in place of main meals

6) ploy

f) a manoeuvre or tactic

7) trick

g) to change the structure, character, intent

8) snack

h) a substance in a physical state in which it does not resist change of shape

9) alloy

i) a short quick draught, gust, or emission, as of wind, smoke, air

 

21. Match the words in list A with their synonyms in list B. Then choose any two words in list A and explain them for other students to guess.

 

Column A

Column B

to transport

to prepare

to wrap

to keep

to cook

to make a deal

to store

to spoil

to produce

to make better

to contract

to preserve

to set

to manufacture

to conserve

to pack

to improve

to deliver

to go bad

to put

 

22. Explain meanings of these word and phrases in English.

 

1)      a snacker

2)      "tear-here" tag

3)      a scientist

4)      humorous effect  

5)      to buy        

6)      packaging environment

7)      vacuum-sealing

8)      freeze-drying

 

VIDEO: FOOD PRESERVATION IN EARLY VIRGINIA

 

Our forefathers took specific and difficult steps to preserve food following the harvest, and those methods can be used today. You are going to watch the video about some of them. Watch the video and do the exercises below.

 

 

 

1.      Find out which statements are true and which are false.

 

1.      In today’s society those who want fresh fruit or vegetables in winter go to their grocery store or to a farmers market.

2.      In 1930 people could go to a grocery store to buy frozen fruits or vegetables.

3.      In 1730 people only enjoyed fresh fruits during the season when it was produced. In 1830 fruit jellies were preserved by means of cooking that fruit with a great deal of sugar and vinegar.

4.      The preservation techniques are entirely the same as in 1830.

5.      Nowadays you can go to a grocery store and buy commercially dried cranberries, and of course raisins or dried fruits.

6.      The main difference between food preservation now and in the past concern the length of time the foods are meant to be kept.

7.      Eating homemade preservations actually provides more heath benefits.

8.      The easiest food preservation is drying.

9.      Today commercial factories preserve canned food that can be stored for two or three or even more years.

10.  People today don’t dry their own beans, make their own preserves, ferment their own cabbage or make their own pickles.

2. Watch and say in what context these phrases were used.

 

·         frontier of Culture Museum of Virginia

·         raspberries

·         settlers

·         great deal of sugar

·         what kind of container we put it in

·         pre-industrial, pre-electricity age

·         raisins or dried fruits

·         the length of time the foods are meant to be kept

·         in the eighteen hundreds

·         the food that was preserved in the spring, the summer and the fall

·         two or three or even more years

·         ferment their own cabbage

 

3. Now watch the video once again and fill in the missing information.

 

The process of making sauerkraut really hasn’t ________  over the years. We still slice it up quite ________, we still add salt, we still add ________  seeds. It is still gets pounded or bruised. The only change today is that most commercially prepared ________  has been pasteurized ________  in a plastic bag and canned or frozen. While the convenience of buying ________  and other fresh vegetables at the grocery store is ________, Becker says, preserving these foods actually provides more ________  benefits. The process of fermenting cabbage is not only a good preservation technique it also releases even more of the nutrients that are found in cabbage than any other preparation ________  would do for cabbage.

 

4. Search for the additional information and answer the questions.

 

1.      What methods of food preservation are used nowadays? Which of them are the most popular and why?

2.      Do you agree with Karen Becker who is pretty convinced that in the past all the preservations were meant to be eaten the following winter, so it only had to be kept for at most seven or eight month?

3.      Are homemade preservations more useful for health? Why do you think so?

4.      Have you ever tried to make you awn own preserves, such as jams and pickles? Do you know the technology?

 

GRAMMAR

 

The Passive Voice

 

 

We form the passive  with the verb to be and the past participle of the main verb.

 

We use the Passive

·         When the person who carries out the action (the agent) is unknown, unimportant or obvious from the context.  

That package was designed a year ago.

 

·         When the action itself is more important than the agent, especially in news headlines, newspaper articles, formal notices, instructions, advertisements, etc.

The new package company was visited by the governor yesterday morning.

 

·         When we want to emphasize the agent.

The design for Coca-Cola was created by my great-great-great father.

·         By + agent  is used to say who or what did the action

·         With + instrument / material / ingredient is used to say what the agent used, after past participles such as, filled, packed, etc.

 

Tense/ Verb form

Active

Passive

Present Simple

He writes the report.

The report is written (by him).

Present Continuous

He is writing the report.

The report is being written.

Past Simple

He wrote the report yesterday.

The report was written yesterday.

Past Continuous

He was writing the report at that moment yesterday.

The report was being written at that moment yesterday

Present Perfect

He has just written the report.

The report has been written.

Future Simple

He will write the report tomorrow.

The report will be written tomorrow.

Future Perfect

He will have written the report by 10 p.m.

The report will have been written by 10 p.m.

 

Verbs with two objects have two possible passive structures.

 

Active

Passive

The boss gave the secretary the task.

The boss gave a task to his secretary.

The secretary was given a task.

A task was given to the secretary.

 

1. Imagine you are in a busy firm at midday. Make sentences using present continuous passive to say what is being done, using words from the two boxes. Add your own ideas.

 

Example: Contracts are being signed.

 

 

2. Turn the sentences into Passive and pay special attention to the Grammar Tense (it should not be changed).

 

Example: We must learn to use the Passive. The Passive must be learned and used.

 

1.      They transport money in bags.

2.      Not so many years ago people salted meat to preserve it.

3.      The seller has weighed cereals in front of the customer.

4.      My mother is preparing dinner now.

5.      Perhaps, I will write a review on your services soon.

6.      Yesterday, from 5 till 6 o’clock, we were trying to repair our PC in the office.

7.      We will be packing our goods the whole day tomorrow.

 

4. Play the game. You and your partner choose a discovery or an invention. You must know who it was done by, when and what country it was done, etc. you win it you know the answers to at least 5 questions.

 

Example: You: What country was it invented in?

Partner: In France.

You: What scientific area does it belong to?

Partner: Food preservation.

You: Was it invented in the 19th century?

Partner: Yes, it was.

You: Is it Appert’s method for preserving foods by heating?

Partner: Yes, it is.

 

5. Remake the story, turning all sentences into the Passive.

 

This incident happened during the winter break at the end of last year when I was visiting friends. I went to the kitchen to reheat an apple pie. I opened the microwave oven's door and put the pie and punched in 3 minutes. While I was waiting for the pie, I smelled something burning. It was the paper box enwrapping the pie I had forgotten to remove. The smoke filled the house, triggering the fire alarm and I had to spend half an hour with the firemen to do their checkups and switch off the alarm ... so guys, before you microwave food, take off the box first!

 

SPEAKING

 

1. You are going to take part in a conference. The subject of you report is “Food Packaging Revolution.” Sum up all the information from this unit and make the report.

 

2. Role-Play.

 

Student A

Student B

You believe that ancient methods of food preservation were much healthier and ecologically balanced. Find arguments and convince your opponent that the future is for these methods of preservation.

You are a supporter of modern methods in food preservation. Convince your opponent that modern methods have more advantages than old ones.

 

3. Comment on the following statements.

 

1.      A customer is a child. If you show him a bright package, he will buy the product, even if he does not know what it is. 

2.      The government should limit the use of chemical additives, because many of them are harmful for health.

3.      People want to eat tasty food. Most of them do not want to know what it was made of.

4.      The future package will be more hazardous.

4. Discuss these questions in your group.

 

1.      Does any member of you family make preservations of fruit or vegetables? Do you know how to do that?

2.      What is a food poisoning? Is there any risk of food poisoning if you eat homemade preserves? Why?

3.      Do you think homemade preserves will be substituted by the manufactured ones in the nearest future? What makes you think so?

 

WRITING

 

Make a survey and write a composition describing the future of packaging. Support your ideas with the facts concerning modern tendencies.

 

WORD LIST

 

canned foodsбаночные консервы
cardboard cartons картонная коробка для жидкостей
chemical additives  химические добавки
cork stopperкорковая пробка
demand спрос
freeze-drying
сушка сублимацией, замораживание - высушивание
hygienically processedгигиенически обработанный
microorganismмикроорганизм
nutritional valueпищевая ценность
pop-top lidкрышка, закрываемая со щелчком
researchисследование
tinжестянка; жесть; жестяная банка
thin film of paraffin тонкий слой парафина
to improve qualityулучшать качество
to package fluids (liquids) упаковывать жидкости
to pickle vegetablesсолить овощи
to preserveконсервировать
to spoil
портить(ся)
to supply
снабжать
to wrap in paper упаковывать в оберточную бумагу
to salt meatсолить мясо
to sell in bulk
продавать на развес
to weight
взвешивать
vacuum-sealing
вакуумная упаковка
waxed paper парафинированная бумага